I had one brief phone interview with Conrad (CEO) and Ed (Sales Development), which I assume went well. They had me come into the office for a second interview with Conrad, Ed and Philip, we reviewed the information I discussed with them on the previous call, asked some additional questions and gave me a surprise sales roleplay. Neither interview was very formal, but be prepared for the roleplay even if they do not specifically tell you there will be one. At the end of the second interview they offered me the job pending my references on Thursday. Friday and Monday they called on my references. The recruiter then called and said that they had changed their mind and it wasn't going to be the right fit. I was informed that my references were good but they worried about my personality fit. I would have rated the experience as positive or neutral but my experience ended negatively without a real understanding of what their concerns were. I would just caution them in the future on making offers prematurely.