Interviewed with two current Associate Brand Managers. Walked them through my resume, discussed current position. Behavioral based questions, preferred STAR method. Marketing case questions: proposed business idea with $250,000 capital investment. Marketing plan for said business. Questions about profits, revenues, marketing expenditures with said business. Why Kraft? Why this position? Ended with questions for them.

The first was on campus. The second was a longer interview with behavioral and case questions. The third was more of the same with Director level individuals. They don't care as much about your answer, but more about how you arrived at your answer. Critical thinking among ambibuity is an important skill.