Lumentum lasers used in 3D sensing technology are widely known to customers in the consumer applications space including gesture recognition, augmented and virtual reality, and biometric security. However, as 3D sensing technology is evolving in the automotive space, developing brand and technology awareness to customers, end-users, and stakeholders is more critical than ever.
In this writing prompt, you’ll develop a brief creative strategy and social posts for a 3D sensing campaign to drive brand and technology awareness of Lumentum’s automotive 3D sensing solutions. The campaign and posts should focus on our solutions for in-cabin driver monitoring and/or LiDAR used for autonomous driving.
Strategy
Below, develop a paragraph or two on an automotive 3D sensing strategy that highlights SMART (specific, measurable, attainable, relevant, and time-bound) goals. Please ensure to include how you will approach content creation and measurement.
Social Posts
Create one social media post for each of the following networks:
Twitter
LinkedIn
Facebook
Glassdoor
Instagram