First round interview on campus, very high level with some questions about why Samsung and some about a small marketing case. The purpose was really just to make a high level check about the person's ability to explain their career interests and show interest for the function.
Second (and final) interview in Dallas with the hiring manager. Many questions to cover background, experiences (tell me about a time when...), some questions to check interest in high-tech and marketing. Open at the end for questions to the recruiter.