📌 1. Initial Screening (HR Round) Mode: Telephonic or Zoom Duration: 15–30 minutes Purpose: Basic introduction, understanding your background, current role, salary expectations, and notice period. Tip: Be clear about your experience, tools you've used, and be honest about your expectations. 📌 2. Technical Interview Mode: Virtual or in-person Duration: 45–60 minutes Conducted by: Marketing Lead or Department Head What’s covered: SEO strategies (On-page/Off-page) Paid campaign knowledge (Google Ads, Meta Ads) Social media planning and performance metrics Content planning and tools used Landing page and funnel optimization Analytics, reporting, and automation experience Tip: Be ready to share real campaigns you’ve worked on, results achieved, and your thought process behind strategies. 📌 3. Assignment Round (Optional) You may be asked to prepare a sample digital strategy or audit for Sumedha IT’s website or a mock product launch. Time Given: Usually 2–3 days Tip: Keep it realistic, data-backed, and aligned with the company’s niche (VLSI training and EdTech). 📌 4. Final Discussion (Leadership Round) Mode: Video call or In-person With: Director or Senior Management Focus: Vision alignment, long-term plans, leadership capability, cultural fit. Tip: Talk like a growth partner, not just a marketer. 📌 5. Offer Discussion If selected, the offer is rolled out after a mutual discussion on compensation, joining date, and growth opportunities.