Be warned. Bait and switch for a sales role. Mid Level Analytics focused role asking for skills in data visualization, ad optimization, and CRM management is actually a "client facing sales role to go out and win business". .....Ridiculous Job Description for reference. You tell me if you think this is a "client facing sales role". To the company... Do Better, what makes you think this is ok? RESPONSIBILITIES Analyze and optimize marketing and sales campaigns, leveraging performance data to drive efficiency and impact. Monitor key marketing KPIs (clicks, conversions, ROAS, engagement rates, etc.), generating reports and insights to inform strategic decisions. Own and refine the company's digital marketing analytics, identifying trends and improvement opportunities. Lead marketing performance reporting, synthesizing data into actionable recommendations for leadership. Identify and implement automation tools to improve reporting, campaign tracking, and performance monitoring. Manage and maintain internal marketing documentation, contracts, and performance records for easy access and compliance. Work cross-functionally with content, sales, and development teams to align marketing initiatives with business goals. Stay ahead of industry trends, continuously testing and refining new growth opportunities. REQUIRED KNOWLEDGE & SKILL 3+ years of experience in marketing analytics, digital marketing, or a related field. Strong analytical mindset with the ability to turn data into strategic insights. Proficiency in Google Analytics, PPC metrics, SEO tools, and data visualization platforms (e.g., Tableau, Looker, or Power BI). Experience managing and optimizing paid media campaigns (Google Ads, Meta Ads, etc.). Ability to independently manage multiple projects, prioritize tasks, and meet deadlines. Solid understanding of A/B testing, conversion rate optimization (CRO), and attribution modeling. Strong communication skills with the ability to present data-driven insights to stakeholders. Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.) is a plus.