The key here is to do your study about the company. I focused on the services they provided to their customers and mentioned some success stories they have. I also talked about their culture. the Ohana culture as they call it. Additionally, I talked about their values and the work they do in community development. They have many programs to help communities develop such as the 1-1-1 program which is to leverage Salesforce's technology, people, and resources to help improve communities around the world. They call this integrated philanthropic approach the 1-1-1 model. Why is called 1-1-1? - Technology Offering donated and discounted technologies to higher education organizations and nonprofits - People Promoting a culture of caring and helping employees give back - Resources Providing grants inspired by our employees, technologies, and communities