The selection process consisted of 2–3 rounds of interviews, during which candidates were evaluated on both strategic and executional capabilities. The discussions focused on brand development, including brand positioning, portfolio strategy, and long-term growth planning. Candidates were assessed on their understanding of pricing strategy, covering price architecture, margin management, and competitive pricing decisions, as well as P&L management, with emphasis on revenue growth, cost control, and profitability analysis. The interviews also covered category management, including market segmentation, assortment planning, and performance tracking. In addition, candidates were asked about marketing campaign planning and execution, new product launches, and go-to-market strategies. Strong emphasis was placed on competition analysis and market studies, evaluating the ability to analyze market trends, consumer insights, competitive landscapes, and translate data into actionable business strategies.