Marketers - avoid at all costs - Recensione dipendente - Marketing Executive presso 3M

Poor leadership and poor execution. Current marketing setup doesn’t make sense as marketing team doesn’t have any say in campaigns at all. Budgets + strategy are determined by business and marketing leads are really project/campaign managers to ensure campaigns get launched. No opportunity for any inputs/value adds because that’s how the setup is intended to be. Marketing skills needed is minimal since the role is like a middle man of sorts. More importantly, leadership of marketing at regional level needs to be reviewed. Under the new org, new management doesn’t really care about marketing, seems like their lowest priority amidst other issues. Upper Leadership doesn’t care (or maybe doesn’t know/unaware of issues), middle level managers always have many reasons/excuses for why things are the way it is. Hence not much change going around, all talk but no action and this is very disappointing & frustrating for marketers. No one is held accountable for poor campaign performance/execution in the org sadly. Inputs given from ground level usually falls on dead ears or not acted upon - shoes that management is doing things for the sake of doing but not genuine at all. Company is also very Process oriented and not agile to market. Will not recommend any marketers to join unless you would like to be a project manager.