A Poorly Managed Great Brand - Recensione dipendente - Manager presso ASICS

ASICS is not a global company and there is no intention if the management to transform into a global company. The management style is very old-fashioned due to strong Japanese roots. Full of unhappy employees, who never take responsibility and trigger any change. Innovation is never welcomed and often rejected due to financial constraints. Although it is a great brand with lots of potential, it is in a bad situation due to poor marketing, inconsistent organization and lack of clear strategy.