A non-functioning company with a fake product and a hopeless senior management team - avoid at all costs - Recensione dipendente - Digital Strategist presso Adylic

- Company does not believe in the product it is selling - strategists were asked to manipulate data to make it look better than it was and to exclude any data that showed that DCO (dynamic creative optimisation) wasn’t effective (which most of the time, it wasn't). Senior management were even heard calling the product offering "snake oil" - As a result of a seemingly dud product, work was often dull, tedious and lacked any need for real skill, so if you’re looking for a challenge or to progress your skills, this is not the environment for you. - Unhealthy working culture - workers often commented on the “catty” and “toxic” working environment, that seemed especially perpetuated by senior management and the COO - Management lacks serious experience and any form of training. Some were able to climb quickly up work ladder (especially those who were “chummy” with senior management, promotions based on politics not merit) but, as a result, were unskilled, problematic and often egocentric managers (which came with young age in too senior a position). - This was very evident in the strategy department where the team was badly managed and unhappy (many of whom quit, as oppose to were made redundant, during covid). - Introductory training was non-existent. There were no processes in place to onboard new starters, which led to confusion, stress and mistakes amongst new employees. - Lack of respect for staff from senior management. The COO was especially well-known for being tactless and incredibly disrespectful towards staff - On occasion the COO would send threatening emails telling employees they would be fired for discussing salaries, despite the fact this was not in our contract. This led to employees discovering many (illegal) pay discrepancies. - A very senior male member (client facing) had made several worrisome remarks including the phrase “check out that new bird I hired” when they had hired a new female account executive and called a client “dramatic” because “she wears too much makeup”. Their attitude, as a whole, filtered down throughout the company making it, at times, an uncomfortable working environment for a young woman. - The company as a whole handled covid unprofessionally and with lack of care or respect towards their employees, shocking and reducing respect from their remaining employees - In terms of salary, the company will try and weed its way out of paying you the salary it promised - in my instance they paid me £3K less than what was agreed upon in the interview - To all prospective clients, this company doesn't offer anything better than your standard banner advertisements - in fact most of the time they offer much worse, as the process in manual (despite what they tell you), leading to a tremendous amount of human error in the ads served (which was frequently noted by clients) - Overall, I have never worked in a less professional or worse run workplace, genuinely shocking. They would not still be running if they weren't under the umbrella of OMD. Avoid at all costs