Vantaggi
In previous years, the company filled an interesting gap in the market, and we got to represent the biggest brands in the advertising platforms industry on our local markets, such as Meta, Snap, X, Amazon, etc. We have privileged insight into the latest advertising solutions and features these platforms are rolling out, and receive training from them. Also, we are seen as subject matter experts by all companies in our market, as we are practically an extended sales team of the advertising giant (Meta, Snap...) that we're representing. The people I work with are really great and fun to hang out with.
Svantaggi
Bad business decisions of top management made the company terribly over-reliant on revenue from Meta. And when Meta decided to cut their expenses, Aleph sacked more than 130 employees overnight, closing down entire offices, and putting enormous pressure on all remaining teams. Apart from that, the company doesn't have any solid systems in place, all decisions are arbitrarily made on the move, the culture is heavily sales-oriented but you're completely on your own to figure out how to bring results. Salary is generally very small, except for the management, but they keep you on a tight leash through quarterly bonuses in order to cover your basic or moderate financial needs.