Amazing products but Poor Marketing in APAC - Recensione dipendente - Account Executive presso Anaplan

3,0
25 feb 2026
Consiglia
Gradimento del CEO
Pronostico commerciale

Vantaggi

The product is highly differentiated and powerful in the EPM/connected planning space Competitive compensation structure with strong earning potential Talented sales professionals and smart colleagues Exposure to enterprise-level clients and complex deals

Svantaggi

Poor Marketing in APAC Marketing strategy lacks clear direction and data-driven decision-making. Insufficient localization for international markets. Limited understanding of local customer behavior and cultural differences. Global campaigns are often rolled out without proper regional adaptation. Advice to Management: The company needs to invest more in localized marketing expertise and empower regional teams to adapt campaigns appropriately. A stronger data-driven marketing strategy and deeper understanding of local markets would significantly improve performance and brand perception.

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Risposta di Anaplan
1mo
Thank you for your thoughtful review. We’re proud you’re experiencing the power of our product, feel rewarded by our compensation structure, and recognize the high caliber of our sales talent. These are foundational elements of our winning culture. We are making significant investments in our regional marketing expertise and empowering those teams to adapt global campaigns for local relevance. Collaboration and transparency are two of our values, so I encourage you to share your perspective with your colleagues so we can all grow and improve together.

Esplora altre recensioni su Anaplan

5,0
8 mag 2026
Consiglia
Gradimento del CEO
Pronostico commerciale

Vantaggi

- Collaborative & Inclusive culture - Commitment to well-being - Professional growth & learning - Market leading innovation - Work flexibility

Svantaggi

Anaplan is the place to be!

2,0
7 mag 2026
Consiglia
Gradimento del CEO
Pronostico commerciale

Vantaggi

One thing I genuinely appreciated was that the C-suite seemed invested in keeping everyone in the loop. The monthly town halls felt like more than just a formality and gave you a real sense of where the company was headed. When you had a good stretch, people noticed. The company feels like it has real momentum and on a macro level.

Svantaggi

Leadership was inconsistent in my experience and seemed to depend heavily on which manager you ended up with. It often felt like luck of the draw. I personally found the planning process to be more reactive than strategic, with urgency only kicking in once results were already suffering rather than getting ahead of it. The workplace culture also had a gossip element that I found draining over time. My biggest frustration was around performance recognition. I observed situations where reported numbers didn't seem to reflect reality, yet the consequences appeared minimal at best. I would have liked to see more transparency and accountability around how top performers were identified and rewarded, because in my experience the current approach didn't always feel equitable to those who were playing by the rules.

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