Vantaggi
Apple is a great place to be updated with the latest Apple technology, as well as being provided with superior training on their products. Every day, each employee is given a daily rundown as to how the store is doing, what new products are available, and how customers are rating our stores based on online surveys. As a company we can look at the feedback customers are leaving and be able to improve the customers' experiences, which in turn makes our experience better with less customer service issues. Whenever I have a particular question, whether it be how to fix a broken iPod to transferring data from a PC to a Mac, I know that there is another employee who will be able to answer that question without hesitation. I believe that Apple is the absolute best place for someone to buy a computer based on the training our staff goes through, and the services we offer in the store such as Personal Shopping, Personal Training, Genius Bar, computers for children to play on, and to allow anyone passing by to use our computers to both check us out as a product/company, or just check their inbox on Gmail.
Svantaggi
As employees we are constantly expected to add on to every computer sale, there is AppleCare (three year "protection plan"), ProCare (V.I.P. service for technical support), One 2 One (Personal Training membership), and .mac (online membership to share photos and store data). Not every person will want one, let alone three, of these services that we offer. Yet we are expected to have 60% AppleCare, 25% .mac, and 30% One 2 One and ProCare combined. To top that off, there is no benefit to the employee by getting any of these services, except a photo taken of you if you receive a "Trifecta" (having 3 out of the four services). Having another job that pay commission on every sale, it really bothers me to have no motivation to sell these services, that definitely a majority of people do not need.