Too political, no one cares about the business just personal agenda - Recensione dipendente - Brand Manager presso BAT

Corporate political culture. You don’t need to know your work or work hard, you need to have good connections in order to succeed there. As the business itself doesn’t demand deep knowledge or discipline (at the end people need a good quality smoke at the good price and not fancy pack, new visual or new logo of the brand), hence marketing functions are really just about chitchat and connections, a lot of unnecessary meetings creating “visibility of work”, plenty of failed launches due to same approach. People are moved every couple of years, so they are not interested in creating something solid, they just need to show that they “worked” - launched something (be it a failed SKU or campaign that didn’t bring any new customers) in order to be moved further. Managers are not interested to grew new talents. No respect towards employees. No support for working mothers, in fact a lot of cases when women on maternity leave or that just returned from it were redundant. Poor work life balance. The list is endless, really.