Not Doing Well - Recensione dipendente - Dipendente anonimo presso Beacon Digital

Thank you for sharing your feedback about your experience at Beacon Digital. We appreciate your positive comments about our friendly team, fully remote work environment, and flexible hours. We understand and value your concerns regarding revenue projections and the impact they had on layoffs. We are actively working to improve our forecasting accuracy to minimize any adverse effects on our employees, and although some aspects of broader economic issues are outside the realm of our control, I do acknowledge full responsibility budgeting decisions. Like many technology companies we serve over the last 8 or so months, we have had to respond to changes in the market demand for our services. We waited as long as we could, keeping people on staff until it was no longer possible to wait out a return to prior market levels — knowing how devastating it is to lose colleagues, it was an absolute last resort. We acknowledge the importance of valuing tenured employees and are committed to fostering their growth within the company. However, when we make decisions about who is impacted during a reduction in force, we have to take into account the utilization of employees, the demand and profitability of specific services, and critical employees that minimize disruption to client engagements. Sometimes that leads to really tough choices, that no one wants to make, but they are critical to the health of the business. It may not seem fair to keep a new employee vs. someone who has been on the team longer, and those are not easy choices but we made the best choices we could for the company. When it comes to expectations and timelines on projects, our whole team has a voice when it comes to accepting projects that we are asked to take on, but once we do commit to something, we do everything possible to stick to what we promise our clients. Of course, not every single person may be involved in the decisions to accept a particular piece of work, that probably would not be possible or desirable, so I appreciate your perspective and it’s feedback we will take into consideration and discuss to see if there are ways we can improve in this area. As far as onboarding employees, we do have a lengthy process in onboarding various members of the team, and specifically members of our accounts team. It’s a combination of project management training on specific tools as well as on specific processes and policies, industry-specific training, and training on specific digital marketing techniques. Of course, a good deal of training is on the job, and giving new employees some grace is welcome as they find their footing. From what I observe, our team has been very supporting and helpful to all new employees. At this current moment, our entire account team is composed of very impressive, capable and truly dedicated leaders, and I don’t have any concerns about their level of training or their level of expertise in providing the best services to our clients. We appreciate your feedback on compensation and promotions. We continuously review our compensation structures to ensure they remain competitive within the industry. Specifically, we review compensation reports and data regularly from HubSearch and Agency Management Institute to ensure our salaries are in line with industry standards for agencies. Of course, at any time, if employees feel there is a better opportunity within another agency or any company — that better matches their compensation goals — there is nothing that prevents them from taking those opportunities. We also take your advice on reallocating resources seriously and are exploring ways to optimize expenses to prioritize employee compensation and growth opportunities. While I certainly understand the concern about paying for an office when most of our employees are remote (fair question), it’s actually a revenue generator for us, as we’ve turned that into a co-working space that is rented out to local freelancers, and regional corporations looking for retreat space. Thank you for taking the time to provide your valuable input. We appreciate your dedication and contributions to Beacon Digital. If you have any further suggestions or concerns, please feel free to reach out to us. Your feedback helps us create a better work environment for everyone. And, most importantly, I sincerely regret any hardship the situation has caused. I wish you every success in the future, and if there is anything I can do to personally support you in finding your next position, I am more than happy to make introductions to those in my network. With gratitude, Whitney