Vantaggi
Selling a product from a foreign country may be attractive to prospects. Having a niche with refrigerated units appears to be a door-opener to get appointments
Svantaggi
Basically zero training, leads, support, and horrible service. The fact that the corp. office is in Ireland, with a 5-7 hour time zone difference, makes it nearly impossible to get anything accomplished. Units are not priced per the industry, zero full integration which is mandatory in the gps world, and a total misuse talent is why Blue Tree Systems will never be a significant player. After 20 years of business they only have a very few customers in the US speaks unto itself.