Vantaggi
Some exposure to the challenges of a creative agency trying to transition into digital.
Opportunity to see where gaps exist in leadership, planning, and execution.
Svantaggi
Compensation well below industry standards, with promises of later adjustments that may not materialize.
Leadership acknowledged ongoing financial challenges, which impacted pay structures and overall stability.
Limited digital capabilities: no referenceable clients, no case studies, and minimal supporting content.
Lack of clarity on core marketing concepts created delays and confusion.
High turnover among both clients and employees due to planning, accountability, and follow-through issues.
Leadership focus often felt more aligned with appearances and self-promotion than with delivery or growth.