Vantaggi
The company vision and values have changed since I started with Curves. When I first opened my business I recommended the company to others interested in starting their own location because the brand recognition was strong, the company was growing quickly, and the company focused on positive and supportive initiatives to grow club membership.
Svantaggi
Over the years, the corporate objective became increasingly focused on generating more and more revenues from locations at the detriment of membership and club stability. 3 out of every 4 club locations in the US are now closed and yet management initiatives are solely focused on having the cash register bell ring first at corporate through franchisee mandatory purchases: software fees, training fees, club redesign costs, new equipment costs, new member fees, clothing bundles, etc. Meanwhile, membership stagnates.