Vantaggi
- Committed staff in the marketing team, numerous stars in different areas, from industry, product, demand gen, analytics, comms and creative - Loyal employees - numerous people have been with the company many years - Compelling and technically relevant solutions for AdTech and MarTech customers - Market leadership in the space - Publicis Groupe acquisition ensures corporate financial support, global presence and opportunities for expansion outside of US
Svantaggi
- Toxic operational leader that has reorganized the marketing function numerous times in past 10 years and deeply distrusts the team - CMO and two Marketing VPs were recently laid off and marketing function is now led by Product leaders - Marketing department is funded at less than 1% of the company annual revenues and has less than 1% of entire employee base, both significantly under best in class B2B benchmarks, per numerous external sources (SiriusDecisions, Gartner, etc.) - Uninspiring, demoralizing and thankless culture, which inhibits risk-taking, creativity and passion. Direct quotes from leadership: "don't expect any thanks", "we're paying you a lot of money". - HR enables a toxic culture from mercurial operational leader who is mired in old school, command/control, management by fear approach - Dishonest HR not honoring verbal commitment for stock upon hiring. Direct quote from HR leader when asked about this: "Did you get it in writing?"
