-This is an SDR function burn/churn. Less than 40% of SDRs hitting monthly goals and less than 15% consistently hitting full quota. -No room for growth with unrealistic target metrics unless you are one of the SDRs that have been here from early-stage to now and were promoted to scale the company. -SDR presidents club is 2 quarters of quota attainment for either disco OR 2nd meeting, not both, which shows how difficult it may be to attain quota and OTE.