Vantaggi
Unrivaled history - yet, too highbrow for the taste level of current owners and leadership teams.
Svantaggi
I have deep concerns regarding the current dynamics within Fiskars, particularly around the treatment of creative leadership and the broader issue of gender equity within the organization. It has become evident that a particular culture has taken hold in certain parts of the business, one that discourages innovation and fails to fully support the diverse talents that are essential to our success. This culture, resembling a clique, seems resistant to change and dismissive of contributions, especially by Women, that challenge the status quo. Unfortunately, this resistance appears to be fueled by decades long biases, including deeply rooted misogyny, which is manifesting in the way decisions are made and in how leadership is exercised. The situation at Wedgwood is a troubling example. Witnessing male executives publicly take credit for the modern-day revitalization of the brand—a revolution that was actually pioneered by a woman who is no longer with the company—has been disheartening. As someone who worked closely on these projects, I saw firsthand the brilliance of the ideas and the subsequent disregard for the person behind them. The decision to continue releasing her work without giving her due credit is not only disrespectful but also a clear indication of how little value is placed on creativity and individual contribution within our corporate culture. Reflecting on what could have been achieved had this pioneering woman been fully supported, I believe the growth potential for Wedgwood could have been significant. Instead, outdated attitudes and a reluctance to embrace innovative leadership have stifled progress. He who obstructed the revival that restored Wedgwood to prominence within the cultural vanguard should be profoundly ashamed of his misogynistic tendencies and diminishing leadership. This episode will, without doubt, need to be documented and scrutinized in the annals of history. The same behaviour now appears to be brewing within Iittala, where more hires from fashion’s elite are being submerged into an environment that seems intent on making their work as uninspired as the status quo. In today’s challenging economic climate, it is more important than ever to nurture creativity and diversity as the cornerstones of our business. We cannot afford to diminish the passion and ambition of talented individuals by expecting them to conform to outdated norms. The treatment of these creatives, both at Wedgwood and now at Iittala, is deeply troubling and reflects a broader issue within the company that must be addressed.