- GTM leadership has become disorganized and ineffective. The company has lost the founder-led culture that once made it thrive.
- Sales leaders focus heavily on micromanaging metrics that keep Reps busy but don’t necessarily drive revenue.
- Mid-level and top-line leaders rely on fear, anxiety, and constantly shifting targets instead of motivating their teams with clear, meaningful goals.
- Instead of simplifying around quota attainment, leadership overcomplicates performance with endless spreadsheets and fragmented metrics that distract from real selling.
- Too many SMB managers are promoted into the Enterprise tier without true enterprise sales experience, resulting in misalignment at the executive level of client engagements.