Vantaggi
If you're looking to build your career in TV news, KCRA is a great foundation to help launch you to your next big market. It prepares you for rigorous expectations as a TV news producer. It's very fast paced, highly competitive, has lots of resources at your disposal (if you are producing a weekday evening or nighttime show), and you can learn from the best in the business. There are lots of smart, talented and dedicated people who work here. Some people have been there for DECADES and have a lot of wisdom to impart if you should ask for it.
Svantaggi
There are high expectations of producers, so it's a high-pressure environment to work in. There is a tendency for burn-out at this station - as it OVERLY works employees. I've seen highly-talented and capable people become disenfranchised, lose morale and motivation due to lack of management's consideration of schedules. For example, many producers and photographers were moved around to cover drastic day part changes frequently, sometimes multiple times in a week. The management's leadership style in micro-managing producers and on-air staff was also a constant source of frustration. Also, not a lot of room for upper-growth. Many people are hired for one position and stay there.