Vantaggi
IQPC seeks to respond to customer complaints, to included negative evaluations here on Glassdoor, in a proactive, constructive manner. The research work is actually quite fun, and the base qualitative market research interviews demonstrate social scientific reliability and transferability.
Svantaggi
The negative evaluations here on IQPC are so severe, to include dating among management, micromanagement, jettisoning of personnel intentionally as start up internal projects are not viable, etc. that it is difficult to evaluate fully what is going on at IQPC. My own experience is that HR seeks to align itself with best industry standards, but that the company is overcoming a lot of ghosts and skeletons in its closet. Management feedback during my 3 weeks working for IQPC was ad hoc, unprofessional, and with little direct guidance. The greatest Con, and why I would not recommend trusting this company is that workplace sabotage of your product, from research to sales, will happen if you rub someone the wrong way. Since the roles are so specialized you will not see it coming as closed door meetings happen between production to delegate sales to marketing to vendor sales and then suddenly your project "conveniently" flops and you are let go.