Vantaggi
Nice folk. Flat organization Decent Staring Salaries / eh - on the comp plan. This is the owners' 4th try at building a sampling services company.
Svantaggi
I didn't see where Innovate had anything different or innovative to offer the market. Not in product, service or technology. *Large Quotas *Sample only vendor *The competition has more to offer in the way of in-house production services *I found Innovate MR's sample pricing to be expensive (especially B2B & Healthcare sample) and this definitely limited the number of larger deals I wanted to close. Innovate management will tell you during the interview process "we are not the cheapest" - believe them! If you are new to the sampling business understand this is an industry where price is a race to the bottom, and you can loose a deal over pennies for gen pop sample (where the competition is just crazy) and over small dollars for B2B and Healthcare sample. *Often clients will divvy up purchases among multiple sample vendors - i.e. 20k quotes become 5k deals, which sucks when you have large quotas. The Comp plan is OK but given the work load and how bullet points 2-5 impact your ability to make your nut, there are easier ways to make $$$. I was putting in about 15 hours a day. Weekends, too. Innovate's MR is only a few years old. I don't believe at this time it offers a distinct advantage over better known and established sample providers, like: Research Now/SSI, LightSpeed, Critical Mix, Toluna, Prodege, and everyone’s favorite, Lucid. It's best if you can bring a book of business. Leads from company webcasts and conferences weren't great. Tons & tons of cold calling and emailing. For email campaigns, it's probably a good idea to write your own emails as I found the company email bank to be lacking an experienced sales rep touch. Other sales leads will come in the form of some one chucking un-vetted LinkedIn names into your inbox and telling you, “here, call this person.” It seemed as though the folks doing this do not understand what a real sales lead is or how distracting this practice can be. The industry is changing rapidly so, obviously, during the interview process, make sure you do your due diligence. Get clarity about Innovate's "proprietary panel" and the actual number of "ACTIVE" gen pop and b2b participants. I would also get the scoop on any and all partnerships they may have and to what degree they aggregate. If you don't know why this matters, contact a market research manager that does quant work - they'll clue you in as to the pros and cons of aggregating sample, and also let you know how important transparency is when you do aggregate. Of course do this with any sample company your considering working for. There is a lot of project management being done out of India and they are open about that. I found this to be a source of communication and service issues. Cost of family healthcare is INSANE and will eat your salary! There was no HR department when I worked there There was no IT oversight / department – unbelievable! There was no Marketing Department Lots of turnover, in my opinion, so of course you’ll advance.