Vantaggi
This company is on the leading edge of B2B marketing technology and the management team has bent over backwards to keep overhead down while working to refine a next generation technology platform. I was provided the opportunity to take on innovative projects that contributed significantly to my knowledge of B2B marketing software and services. The culture is informal but still results oriented and is a bright spot of small company innovation in the otherwise biotech driven business climate of San Diego.
Svantaggi
Low overhead means you need to cover a lot of the operational details yourself. Management is particularly choosy about what projects to invest in. Because this company is so focused on what works in B2B marketing, it doesn't have time to do a lot of outreach to make a bigger impression with clients, partners and the market in general.