The "McDonalds" of market/opinion research - Recensione dipendente - Dipendente anonimo presso Ipsos

Erratic management and uneven cultures across the company as it is created from the acquisition of many smaller companies. Too much focus on the bottom line and not enough on quality creates a culture of stressed out employees, although some units are better than others, especially the ones that are in profitable, high margin areas (e.g. advertising tracking).