Vantaggi
- Good opportunity to get exposure to various business consulting skills: primary and secondary research, competitive landscape study, market modeling, consumer insights study and executive presentations - Client base is decent (few Fortune 100 companies) and is not diverse - Some projects are strategy focused, while majority are pure market research
Svantaggi
- Super long hours (60+ per week) primarily because the projects are mismanaged, understaffed and undersold. I have worked in highly complex strategy consulting projects for other organizations and never had to work more than 40-45 hours per week because the managers knew exactly what was to be delivered and the VPs knew what they sold to the client - Leadership lacks experience in their industry practices (apart from consumer and industrial goods). Often times, project teams have to continuously revise and modify their research processes and deliverables because of improper planning and lack of leadership knowledge. It's important for project leaders to have insights on high-level market size numbers, distribution channels, clients' product capabilities (to name a few). When you are working on undersold and understaffed projects, strong leadership guidance is the key to efficient project execution