Vantaggi
In the UK, absolutely nothing. I am writing this only as a warning to those who might be considering a career at Ketchum. There are so many great agencies out there. This isn't one of them.
Svantaggi
Widespread financial malpractice has led to enormous pressure and layoffs at all levels, and the highest staff turnover I've ever seen - with most citing the negative impact on their mental health as the reason for leaving. Many seeking therapy and turning to medication to manage issues directly related to Ketchum. No pay rises or promotions in more than a year, with no communication to colleagues about this. Promises are made and broken regularly. The approach to PR is dated and the agency is failing its clients. Ketchum's model relies on a few big hitters, so losing even one will rock the boat. Culture-related award wins are based on industry relationships, not on reality. There is so much more, but I genuinely worry that the vindictive nature of the leaders within this business would result in them persecuting me for sharing.