Vantaggi
- Market demand - Selling opportunity - Competitive market penetration
Svantaggi
Marketplace cons: - The failed delivery numbers have begun to create cracks in the overall marketplace and is leaving LA vulnerable to miss out on potential revenue capturing due to poor delivery/customer satisfaction. - There are areas to improve our market penetration strategy and I think it would be great to gather some of that insight from the reps who are succeeding/bringing critical feedback to help move the company forwared. - Business development strategy is often confusing for the prospective customer (from filling out forms in order to obtain a demonstration to UW/LA miscommunications). Some feedback has been "its quite difficult to engage with the right folks at LA" Interal Cons: - Organizational silos are roadblocks that are leading to an increased burden on our customers and driving poor experience. - With silos in place above the IC level, you have teams, (Sales/Marketing/Delivery) who are working off of different sheets of music that unfortunately are not exposed until the client has signed, which can lead to a poor experience at best and a failure to pay for the solution at worst. - There is an opportunity to galvanize the workforce and evangelize the siloed areas. - Opportunities to have more direction and leadership involvement at the ground level. Amazing resources, but often leaving the reps to sail the unchartered waters alone, leading to longer sales cycles, potentially inaccurate/outdated information and exposure to failed delivery.