Vantaggi
No doubt it is easy to read the negative reviews on Glassdoor and come away with the feeling of "Who the hell wants to work here!" and the reality is that it takes a certain type of personality who can adapt and thrive in the chaos of a start up in a new industry.
Personally, I feel that I am left to my own devices when it comes to how I want to accomplish an objective set out by management which is the way I like it. This is not an environment where you are going to be spoon fed the answers as many times there are no clear cut answers so it is up to you to use your best judgement to come up with one and then be able to defend your decision.
If you aren't comfortable with this environment, then maybe Lift isn't the place for you and that is 100% fine.
As a mid level manager, it is easy to sit back and second guess the exec team on their decision making, but given the opportunity to walk a mile in their shoes, I am not sure I would be doing things any differently. The company has recently added two more seasoned professional in marketing and HR, so this should help give employees some better perspective as to how companies actually operate and moderate expectations.
Svantaggi
The company could benefit from some better prioritization of objectives, but this should come with time as the industry normalizes and matures