Vantaggi
The company is coming into its own in the last 12 months. It progressed from bring a startup culture, very driven by revenue and key customers and partnership, to one that's driven by market strategy and social expertise. This is mostly the result of hiring the right strategist and the strong focus on IPO.
Svantaggi
The flip side to everything listed in the Pros is that the bulk of those defining the strategy have little clue about social engagement and how this company can use its market advantage to win in the market, as well as be a true technology leader. The upper management don't even use the product besides blogging at the company's own community site or those of key partners. Except for the recent chief product hire, the upper management knows little about the product or technology and are all about flashy talk and presentation. Aren't we at the age where you have to be technical to lead a technology company? Requiring all staff, especially engineers to always be working from the office only leads to productivity drain. It is oblivious to the old school upper management that engineers have a choice and are pursued aggressively - holding them to such a requirement, on top of the long work hours, will not help you retain any talent.