Vantaggi
Has the collegiate and exciting feel of a startup, with the financial stability of a large corporation. Although quickly being surpassed by Facebook in user relevance, MySpace still has the cool factor of being one of the first best-of-breed online content providers in the nascent social networking space.
Svantaggi
Lacks the necessary vision to push the envelope in its social networking industry niche, and lacks upper management support to turn that vision into innovation. MySpace was once the leader in both social networking and advertising within social networking. Sadly it has fumbled its opportunity to remain best-of-breed through its lack of product innovation and foresight into long-term product strategy for both users and advertisers.