Vantaggi
When Brainworx, iZotope, and Native Instruments were separate entities they had great folks, each with their own strengths and abilities working well together. Everyone had a job or multiple hats that they wore proudly and did well. People were proud of their brands and what they brought to the world. People genuinely enjoyed going to work and doing what had to be done.
Svantaggi
When Francisco Partners took over a majority stake in all three companies and consolidated them into a singular NI entity, the layoffs and changes drove a lot of talented and amazing people away. Customers noticed right away and voiced concerns. Profit trumped all other things. There were private equity share holders to please now. Education, innovation, and community fell by the wayside. Pillars that were once driving forcings were now tertiary. Customers noticed right away and voiced concerns. When in company meetings, employees were told it was a safe space to share concerns, ask any questions, etc. Then after the meetings, depending on who your Executive lead and Directors were, you would be berated, yelled at, and penalized for "making them look bad" by asking your questions in that safe space. It doesn't help either that when sharing how the layoffs and changes to the work balance affected mental health, the response from those in charge was very politely worded: "Maybe this place isn't right for you and you should look for opportunity elsewhere." Instead of saying let's work together on finding the right work/life balance and ensuring the teams can handle the work. Let's fix this and find a way to make things better. The man who replaced Rob Singer as CEO is a hatchet man from Franciso Partners. Telling wild stories on his first day about making tough choices for other companies he worked at and gloating about his history as if it were war stories. Rob Singer refused to keep laying folks off and did everything in his power to keep people, so the Private Equity firm removed him and put in someone not afraid to cut anything for the sake of saving profits for them. The company also stopped issuing normal cost-of-living pay increases, bonuses, and regular raises. By the end, my salary was almost 8 percent less than other competitive companies. I've heard from others that their salary differences compared to competitors are north of 15% for certain specialized roles.
