2,0
5 gen 2009
Dipendente attuale
Consiglia
Gradimento del CEO
Pronostico commerciale
Vantaggi
Nielsen has a great history of providing great marketing research information based on the best quality research methodology and data. There is great pride in the history and quality and clients need the services to manage their business interally and externally.
Svantaggi
The organization is focused on the science and the delivery of the data but has a difficult time expressing a thoughtful opinion and engaging in a consultative relationship with its customer. There has been an declared desire to move from a company recognized for data delivery to a valued client partner respected for advice and foresight but the investment in people and systems make this very difficult.