I disagree with the prior post on marketing... - Recensione dipendente - Marketing presso Optiv

I disagree with the prior post on marketing. The person who posted is clearly a disenfranchised and self-interested person who is not seeing the broader picture. Is marketing perfect? No. But none of the functional organizations are perfect. Marketing like all the other functions is underfunded and is trying to balance a constantly changing set of demands that the entire business is experiencing. The group has come a long way in the past two to three years. I have been here 4+ years and we have gone from having a silo'ed organization with battles and wars between the VP's to one brand direction, demand gen functions, social media and digital marketing functions, and a highly respected field marketing and events team.