Well run company from a financial point of view but lacking strong marketing strategy and talent - Recensione dipendente - Brand Director presso Pernod Ricard North America

Promotions are still based on who you know and the promotions are not very frequent. Most of the GMs are still from finance and lack real marketing experience - which is the real challenge of the company in order to generate internal growth with existing brands. A lot of trial and error in terms of digital and innovation strategy - lack a strong vision for each of the strategic brands.