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Insane (and cheap) CEO bought the company from the previous owners, worked everyone to the bone under the illusion of being the preeminent pet food delivery website, and then sells the company to Phillips Pet Supply. PetFlow is now PHIDO - a technology resource for Phillips Pet Supply. Every week was a new initiative as the CEO gets hypnotized by the latest tech craze and moves to get everyone on board. The PetFlow website was moved to Las Vegas where the customer service team resides. The site no longer provides discounts because Phillips' customers (pet stores) complained the discounts were undercutting their own businesses. PHIDO now lives only to push pet store owners to sign-on to a virtual pet store where they can order goods from Phillips' directly for their own customers. Of course, smart pet owners just decide to order online themselves so this model is unsustainable. The PetFlow website now just exists to serve existing customers. It will probably run to the end of its life by the end of 2018.