Vantaggi
Promodel has focused on what is currently the most lucrative segment of simulation modeling, discrete event, and has two other things going for it: defections from the aging but still leading Arena platform and its sugar-daddy relationship with certain large Pharma co-owners. The software is capable but very over-priced and they focus on selling to deep-pocket clients who don't know better.
Svantaggi
This company has a very rigid structure and senior management are not technically savvy enough to gauge the industry direction. They are basically in a classic Innovator's Dliemma and trying to shore up a lucrative business of $20k software when the rest of the world is moving to smaller, nimbler apps that cost a tiny fraction of this and are updated far more frequently.