Vantaggi
The brand name is well-known in the UK, which initially helps attract clients. They offer some basic training and marketing materials, and the franchise model can benefit first-time salon owners who need initial structure. Some managers and educators were supportive on a personal level, despite the wider organisational issues
Svantaggi
The franchise provided very little real support and failed to understand the operational differences between regions. Most decisions were based solely on their experience in London, with no consideration for geographic, demographic, or competitive realities in other cities. They applied the same model everywhere, even when it clearly didn’t fit. Franchisees were treated more like branch managers than independent business owners. This lack of flexibility and awareness contributed to many franchisees eventually leaving the network