Vantaggi
-Red Bull has one of the strongest brand identities and marketing strategies, bar none. If you're in marketing, you want this company on your resume. You'll also learn a lot. -Fun events, an emphasis on creativity and breaking the usual rules -Free Red Bull = awesome!
Svantaggi
(Note that these cons are specific to being a student brand manager on a college campus) -The rulebreaking spirit of Red Bull can also get its employees into trouble. They ask their reps to pull off questionable tasks that walk the line between legal and illegal. I almost got the cops called on me a few times for sneaking Red Bull branded stuff into places I shouldn't have. - Support from HQ is limited. Small organizational structure, it's a 'do it yourself, don't screw up' attitude that not everyone enjoys. - Limited room for advancement. Again, small hierarchy means you may get stuck in a grinding job without much of a pay bump to justify the hours. Student brand rep is a great flexible position, but past that, I'm not sure there are many.