Vantaggi
There have been great people on board, forming a fantastic company culture, built on transparency and collaboration. The core products have been great but unfortunately not developed further for being up to date as a cutting edge solution.
Svantaggi
Rithum is the combined company of CommerceHub and ChannelAdvisor after their merger and rebranding. On the surface it looks like a game changing move but it turned out the complexity has been totally underestimated and investors and management are struggling to make the company look shiny and ready for an exit. Desperately costs are being cut (layoffs, restructuring, closing offices, ceasing operations (APAC) another restructuring, no business travel, etc.). Business model - the company feels their competitor's breath in its neck while Rithum's main revenue stream in Europe (marketplace integration) is being commoditized. While stablished players are agile and meeting customers needs, Rithum still tries to "sell the value of their solution", ignoring customer feedback if "the value" is needed at all. Other areas like private marketplace are dominated by Mirakl, the leader in this space with no way for Rithum to land a significant success. The same counts for Retail Media / Advertising and Feeds. Pricing went through the roof, customers complain about poor service and loyal customers are doubting they are the right partner. Churn is a huge issue still and all efforts to stop the bleeding haven't really delivered a change. Leadership - after the former CEO left almost the entire C-suite (CMO, CFO, CRO) together with other leaders left the business at their highest level of frustration. A new CEO has been installed, of course with a complete new leadership team while the knowledge drain accelerated with people leaving or being sacked. Financials - while ChannelAdvisor was known for its financial stability and as a cashflow machine, rating agency S+P Global lowered the tumb and revised the outlook on Rithum to Negative with ongoing cash deficits. Culture - became toxic with a lot of politics. A formerly great company culture at ChannelAdvisor has gone, while internal politics take the reign.