Vantaggi
commissions, staying up with product lines, keeping the Kenmore name strong and upfront.
Svantaggi
lack of upper management understanding importance of customer treatment. Also lack of upper management listening to sales force ideas to improve sales. Lack of control over installation area, delivery and sales issues. More concerned with meeting metrics than maintaining customer base or improving it. Run by a management at the top that was not retail oriented especially the owner, therefore loosing ground to its competitors. Eventually lack of sales led to bankruptcy. Here was a 105 year old company that was successful and loved and trusted by the public, turned into a metrics oriented machine which didn't understand public needs, wants, or competition. Sold off its best divisions like Allstate, Discover, Dean Witter, Craftsman, to inflate the companys price and used the money on stupid investments. The others were the backbone that brought people into the store and made Sears tick.