Toxic Culture in Marketing Organization - Recensione dipendente - Marketing Director presso ServiceNow

CMO 'leads' through bullying, micromanagement, retaliation and fear-based tactics. Diversity is non-existent with only one woman on the marketing leadership team which has likely helped fuel the 'bro culture' mentality. The marketing team avoids innovation or 'pushing the needle' due to fear of reprisal or public embarrassment of the CMO telling them their ideas are 'not good' and/or ensuring that those ideas are not supported broadly. Therefore the majority of the marketing is focused on tactical execution which will not take the company to the level it needs to be in support of the CEOs vision. Many very seasoned marketing people have joined the company over the past few years who are chomping at the bit to implement new programs and ideas, but the culture of fear, lack of appreciation for innovation, and lack of acknowledgement of people's expertise that they bring to the table, has caused many people to leave, and/or just punch in and punch out in order to wait for their stock to vest.