You walk in thinking you're going to sell something solid with support behind you. What you actually get is a broken product, barely functioning add-ons that we’re told not to sell, and leadership pretending everything’s fine. Try explaining to a prospect why the features they need either don’t work or aren’t available. Total nightmare.
The CRO is obsessed with dashboards. Miss your number for one month, and you’re on a PIP. Doesn’t matter if you’ve crushed it quarter after quarter. One slip and you’re done. No coaching, no context, just pressure and silence until you're pushed out. He’s a bully, not a leader.
We had a former CMO who actually had experience and a real strategy. He didn’t last long. Leadership couldn’t handle it. He was trying to fix things and challenge the way it’s always been done, and that doesn’t fly here.
Then there was the interim CMO. The guy spent most of his time filming painfully awkward TikToks and Facebook videos like he was trying to be a blue-collar influencer. He genuinely thought those posts would go viral and generate pipeline. That was the plan. Watching it happen in real time was honestly embarrassing for everyone involved.
We’re always given the same talk tracks, never anything fresh. Calling the same accounts over and over, saying the same stuff, and bringing up the skilled labor shortage like it’s breaking news. Meanwhile, the competition keeps it fresh, switches it up, actually gives their reps something to work with. We don’t. We just keep running the same play and hoping for different results.
Talented people either leave or get blamed when things go south. Leadership acts like hiring a few new people will solve everything, but nothing changes when the same old crew that’s been here from the beginning still controls everything and refuses to do anything different.
BuildOps, the company we were all told was destined to fail, just hit a $1B valuation and opened an office in our backyard. Clearly they did something right.