Vantaggi
Great brand, modern office environment, hiring motivated people, large organisation so opportunities for advancement are available, staff shop gave decent discounts, use of good agencies for creative and effective marketing campaigns, sense of pride in brand rather than achievements, good incentives and salaries, big marketing budgets when they exist
Svantaggi
Highly unstructured and not process driven, the Audio Marketing business unit I worked in was chaotic with high turnover, too much involvement by Tokyo head office in Europe-specific issues, head office had a 'we know better than you' attitude, internal politics of Japanese vs European management - you have to learn to bow and say thank you, clique-y Japanese management stuck together and was usually more in-the-know than Western colleagues, lack of cohesion between departments despite strategy of 'Sony United', no work-life balance, too many directors and VPs, antiquated reporting systems, too much emphasis on reporting and analysing performance rather than improving it, over-reliance on external agencies