Soaring above as a Hawk - Recensione dipendente - Lead Data Analyst presso StudioHawk

StudioHawk invests in your growth above and beyond what any other workplace would, people work hard, care about doing the right thing by clients and each other, and when mistakes happen we learn from them together, seen people go from no experience to being top in their field, winning awards for their campaigns and becoming industry leaders, every day you're surrounded by genuinely smart and supportive people who'll lend a hand when the chips are down

Pace is fast and the bar is high, not the right fit if you want a slow-burn role with everything mapped out, the business provides resources for learning and progression but especially as SEO and AI are constantly evolving you've got to keep learning independently and challenging yourself to grow

Genuinely good people trying their hardest in an environment that does not deserve them.

I want to be useful to whoever is reading this. If you are weighing up a job offer from Studiohawk, or considering them as a place to build your career, this is the review I wish had existed when I was making that decision. Studiohawk is an agency built on a revolving door and runs on taking advantage of good people who don't yet know better. It survives on people who are new to the industry, people who do not yet know their market value, and people who are taken by the surface level culture on the way in. Those with real experience see through it quickly and leave. Those without it stay longer, work harder than they should for less than they deserve, and eventually walk out burnt out and disillusioned. I watched this happen repeatedly. Then it happened to me. In conversations with current and former colleagues, my experience is the rule, not the exception. The pay is WELL below market and, in my view, well below what the work demands. If you start as a junior, you start on minimum wage, which you think is fine considering you have little to no experience. However, it does not change quickly despite being promised it will, and it does not scale with the work piled on.
I know current employees approaching 30 who have been there well over a year, are incredible hard and talented workers, and are STILL being paid only 50-60k and are assigned billable way beyond their level and pay rate.
There is a disappointing bonus structure, but it does not change the fundamental problem. I believe it is there as some sort of legal box tick. Being required to perform work many levels above your pay grade is not a stretch opportunity. It is just underpayment dressed up in a framework. Overtime is structurally unavoidable. The workload applied to staff makes extra hours a certainty, not a choice, yet raising it is discouraged. I found this to be one of the more demoralising aspects of the job. You are made to feel you are not keeping up with others if you cannot get your work done during work hours, even though you know others are logging on as soon as they get home and saying nothing, all for pay that does not come close to reflecting it, and NO time in lieu (apart from scheduled after hours client meetings) or overpayment provided. Leave is effectively punished (not formally, but structurally). There is no client coverage when you are away. You cram everything in before you go, and you return to a backlog that has grown in your absence because nobody touched your accounts (everyone is far too busy with their own workload, and no one is versed in your clients work and needs). In practice, taking leave is as if you never took leave at all, since you did those hours before and after the leave period anyway, just to keep up with your workload. When someone quits, their clients are distributed among colleagues who are already stretched beyond capacity. This accelerates burnout, which drives the next departure, which dumps more work onto fewer people. In my time there I watched this cycle repeat without any meaningful attempt to address the root cause. Exit interviews are held, feedback is collected, and then nothing changes. Salaries stay the same. Workloads stay the same. The prevailing attitude stated out loud by management, is that this is simply ‘how the industry is’. It is not. It is how this agency works. Burnout is not the exception here. It is the culture. It was completely normal to witness colleagues crying in meeting rooms, or having emotional breakdowns, or having to take an emergency walk to regroup. These were not isolated incidents. They were regular occurrences.

Young people who are new to the industry and just trying to build a career are placed under a level of pressure that would challenge seasoned professionals. Watching that happen repeatedly creates a genuine moral weight that is hard to describe. When you realise that the people around you are being systematically given far more work than they are paid for, assigned to accounts well beyond their experience level, and placed in situations they were never adequately prepared for, it becomes very difficult to show up without feeling like you are participating in something you should not be. The training for juniors is not industry standard. The model that actually develops junior SEOs involves shadowing experienced staff, supporting on established accounts, and building up gradually before taking on clients independently. That is not what happens here. Juniors are used as an immediate pressure release valve, handed a stack of small to medium accounts as quickly as possible to give overloaded specialists temporary breathing room. There is immediate exposure to live client work that most juniors are not remotely ready for, including migrations, and clients expecting seasoned SEO professionals handling their account. I was personally told to misrepresent my experience to clients, and I witnessed the same instruction being given to many others. This included telling clients I had been working in SEO for significantly longer than I had, even when I had just weeks of experience. Instructing staff to misrepresent their credentials to paying clients crosses a line that goes well beyond bad sales culture. The sales team operates on commission and has no accountability once a client is handed over except that they lose their commission if the client drops. Promises are made that the delivery team cannot keep. Clients are brought on who are a poor fit or have expectations that were never realistic. From the very first call, the SEO specialist is managing fallout from commitments they never made, on behalf of people who will never have to deal with the consequences. Which leads directly to the client situation. The sales team has no formal, hands on SEO knowledge and often gives factually incorrect information and makes promises based on what closes a deal, not what can realistically be delivered. Clients are then handed to staff with sometimes weeks of experience, who walk into the first call already trying to manage expectations they had no part in setting, for clients who can often sense immediately that something is not right. Some clients are simply difficult by nature and should have been screened out long before they were signed. Others are frustrated for entirely legitimate reasons, because they were promised one thing and handed something very different. In both cases, either the most junior person in the room absorbs all of it, or an already burnt out mid level seo specialist has to deal with another poor client start, with no meaningful escalation path. They are set up to fail before the relationship even begins. If they voice their concerns, they are made to feel like they can't take the heat and don't 'have what it takes'. Senior talent does not stay. Anyone with prior experience and options figures it out quickly. Promotions to team lead happen out of desperation rather than merit because the attrition is so severe. The agency cannot compete in the hiring market at the salaries it offers, so the business model depends entirely on a constant pipeline of people with no experience or those who do not yet know what they are worth. Staff share Screaming Frog licences through a slow and unstable remote desktop. This means accidentally wiping a colleague's crawl, waiting your turn, and regularly interrupting each other's work. Screaming Frog is the most fundamental tool in an SEO agency's arsenal. The fact that individual licences are considered too expensive is embarrassing for an agency of this size and reflects a broader attitude toward actually investing in the people doing the work. Overseas hires are sponsored on visas, which sounds like genuine investment in talent. It functions more as a retention mechanism. When someone's ability to remain in the country is tied to their employment, leaving becomes significantly more complicated. That is not a coincidence.