Vantaggi
Creative camaraderie: Working on the creative team was a highlight. My co-workers were genuinely passionate, hardworking, and always ready to lend a hand. I formed great relationships with both my teammates and clients, and have made lifelong friendships from working at Threshold. Variety in projects: Despite most work revolving around real estate, the variety of campaigns and deliverables kept things interesting and challenging. I had creative freedom in most projects and enjoyed collaborating with my team! Opportunity to make a mark: I had the chance to rebrand the agency, which was a significant professional and challenging milestone for me.
Svantaggi
No benefits for Canadians: As a Canadian employee, I didn’t receive any health insurance or similar benefits to the US employees. High turnover & frequent restructuring: There was a consistent sense of uncertainty among employees. I experienced this firsthand when I was unexpectedly laid off in September due to a "department restructuring". I worked at Threshold for nearly three years, during which there were multiple departmental changes and reorganizations. A lot of people came and went, indicating a lack of long-term stability and growth. When I started there were around 40 employees, (I was one of 5 designers who eventually became the only designer), and when I was laid off in September there were less than 20 total employees. Outdated tools & processes: Some workflows and design software felt behind the times, making it harder to stay efficient and competitive in the current industry standards.