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Recently there has been extensive recruitment into executive and senior management positions. They are relentless in the pursuit of profit without regard for ethical considerations or the long-term sustainability. They foster an environment where unethical behavior is tolerated and encouraged and display the use of bullying behaviour, intimidation tactics, belittling remarks, and marginalise dissenting opinions. There is a pervasive atmosphere of fear and insecurity among employees, which is detrimental to productivity and morale. They are eroding the core values and principles that the company has long stood for. Despite the company's commitment to equality and diversity, women are experiencing bullying, are subjected to unequal treatment, microaggressions, and exclusionary behaviours. Executive and management level behaviour and language used towards women perpetuates gender discrimination. Women are challenged on behaviours, which if displayed by their male counterparts, would be deemed assertive or decisive. There is an Executive level drive to instil a culture where colleagues should conform to gendered expectations. This has created a toxic work environment that undermines the professional growth and well-being of individuals.